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Tips for Real Estate Agents and Brokers to Enhance Online Reputation - Ashish Kulkarni

Tips for Real Estate Agents and Brokers to Enhance Online Reputation

People visit search engines for innumerable reasons, they are hungry for content and information. If you want your business to flourish a well managed presence on digital space is mandatory. It is as inevitable as having good relationship with your clients. In fact, your website could become platform for creating relationships with your target customers, as your customers are trying to search for services you provide over the internet. Searches related to ‘real estate’ are at an all-time high, are you equipped to make most out of this?

Here are effective tips to boost your online presence and reputation

Get Your Content Right

One best way of generating a furor among your customers is to get your content right, which means share interesting stuff on your blog and website. Share articles, features, useful information and images which increases visitors enthusiasm and makes him/her to read more and come back. High quality content will attract visitors back to your website. Once you become a trusted source of information, your content will help you in creating business bonds with visitors.

Use Social Media to Increase Your Visibility

Remember, social media is not more just connecting with your friends across locations, it is more than that. Use social media channels wisely. There are people who are seeking for information and advice on social media channels, target these people and offer them to help. Reach out to a wider audience and interact with your prospective customers by using social media. Create your own social media properties like Facebook fan page for business, Twitter handle and YouTube channel. Start sharing valuable information, photos and videos on these channels which will help you to increase your and your brand’s visibility in crowded space.

Also, integrate social media in other communication and marketing channels. Your business card should have links to your social media accounts, include your website and social media links in your email signature. Do you use print ads, without fail mention your website URL and links to social channels. Offer more than one place to connect with you.

Language – Go Local

When you start to talk in local language and use local lingos, it builds a connect. Plus, remember a prospective customer will always use regional terms to search for something online, so when you use local terms on your website it can get you a higher position on the SERPs (Search Engine Result Page). This small change can not only help you to build a connect with your customer but also create a big impact for you in your SEO.

Example: 2BHK on rent OR Three Room kitchen on rent. Make sure you are using the lingo that your audience speaks and uses.

Create Your Mobile Presence

More and more people are surfing and searching over internet using their mobile phones, tablets etc. Having a mobile compatible website or blog helps you to reach out to people accessing internet over these hand held devices. Google has released a very important mobile-friendly ranking algorithm that will give a boost to mobile-friendly pages in Google’s mobile search results.

Did you know?
Google has officially declared that now there are more Searches on mobile than on desktop

Focus on Quality

It is very rightly said, content is the king. Unique and quality content catches everyone’s attention, it can go viral, so to be competitive share fantastic content that stands out. Content needs to be interesting, entertaining and informative. Whenever you put anything online, it must be unique and of high quality, it should be engaging and satisfy user’s intention of visiting your web page.

Above tips will help to enhance and boost online presence of a real estate agent or a broker. These tips will offer a better user experience. I am sure that these simple tips and ideas will help every real estate agent and broker who is willing to include digital as one of tool to improve business.


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