YouTube is a humongous success and it became the second largest search engine in 2014. You will be awed that 6 billion hours of video is being viewed every month and 100 hours of videos are uploaded every minute. So it is a medium that you surely cannot ignore. It is proved that videos are a hugely accepted medium for infotainment on the web. As a result of video marketing drive the engagement, and sales lead is high.
Hosting videos on your website is a great idea but, if you put your video on YouTube, it is the most effective media to get your content noticed. Creating a YouTube channel is essential to put all your content in one place so that people can browse and engage with your videos. Having a YouTube channel will attract a lot of viewers towards you and your business. It is like a micro-website; a website within a website. So the rules that apply for your website to attract and retain audience attention are true for YouTube too.