We all buy products/services online as it is convenient and offer us a range of choices. eCommerce is getting popular, today there are numerous eCommerce websites, each struggling to catch the consumer’s attention. They have to reach their target audience in a way that visits on the site get converted to sales. Social media sites step in to create an awareness of your business and pull the right audience. Social Media can help in increasing user engagement, dissemination of information about the new product additions, schemes, offerings, etc. It helps in building and retaining audience for your eCommerce business. Social Media is a non-traditional method of marketing for your eCommerce business.
Here is how Social Media channels like Facebook, Instagram, Pinterest, Twitter etc. can build and grow your business in this volatile and competitive business environment. Especially when studies have revealed that 4 out of 10 buyers have made a buying decision on social media channels.