Branding is the most powerful tool in today’s market of intense competition. The only way you can build a market and differentiate yourself from competitors is certainly through branding or brand building exercises. It is your exclusivity that is showcased through branding. You might not be consistent in your brand building activities, keep in mind this can hurt your business in many ways. If you have stopped your brand building activities or campaigns some days back, it is time that you start them again. Don’t worry about gap in brand building activities; you can get back on your feet, pull up your socks and start again.