A couple of years back marketing meant visiting consumers personally and listening to their feedback and queries and having a personal touch. Few years later this was replaced by tele- marketing and now, we are in the age of digital marketing. Though the tools have changed, the essence of marketing remains the same; the bottom line is to attract and retain customers.
Social networking sites have changed the way people used to market their business. The science and benefits of social media marketing is unfolding itself as more and more people are experimenting with it. Today, I delve into the steps that will help you to prepare a social media marketing plan for your brand and business.