Content can attract customers, help to build your brand and attract leads. Here I focus on a content marketing idea that has worked wonders for industry giants like Google, Coca Cola, IBM etc. Businesses that are dependent on digital presence are always under huge pressure to create content that leads to sales. Today, lot of companies are consistently creating and investing time to creatively use social media and online presence to realize their business goals. The way we do business has changed due to ‘online world’ whose integral part is content.