How important is ‘mobile search’ for Google? There has been a lot speculation on this. Google has announced officially its intention with mobile search. So let us better understand what it implies. Will your ranking deviate if your website is not mobile friendly? If yes, how important it is to have a mobile friendly website? Google has made some important announcements on this. Let us see what it implies:
What was the announcement?
In my blog earlier I had mentioned that a website that is mobile friendly proves to be good for SEO purpose along with user experience. This is true. Google announced that it is going to look at mobile friendliness as a ranking factor. The announcement is as follows: