Remember flyers and letters were getting delivered to your dad’s desk every day with some promotional content within? Those mailers are a good example of direct marketing. Direct marketing is effective provided we filter the mailing list. Often mailers go in bulk which might miss the target customer. Email marketing is just like a direct mailer that used to come to your doorstep few years back. Mailers by post practically don’t exist today; email marketing have replaced them effectively. Email marketing for real estate business or real estate agents will help in building relationship with their clients and prospective clients. Even while prospective clients do not intent to invest in a property today, real estate agents shall still remain in contact. Remember in your business, if you are out of sight you are out of mind and here email marketing plays a vital role in building relationships with your prospective and current clients.