Branding is the most powerful tool in today’s market of intense competition. The only way you can build a market and differentiate yourself from competitors is certainly through branding or brand building exercises. It is your exclusivity that is showcased through branding. You might not be consistent in your brand building activities, keep in mind this can hurt your business in many ways. If you have stopped your brand building activities or campaigns some days back, it is time that you start them again. Don’t worry about gap in brand building activities; you can get back on your feet, pull up your socks and start again.
Here are some tips that can help you restart your brand building activity and pump life in your brand. These tips will certainly help you to rejuvenate your brand. These are awesome ways in which PR firms pump life into latent brand building activities.
Listen and Talk What They Talk
Stalk your target audience on social media channels; understand what the topics they love to discuss and their language. If you are a brand that targets teenagers you cannot speak like their grandparents, your tone needs to match theirs, understand how they speak, what they share and trending topics. Hit the right cord and it will help you to connect with your target audience in right way.
Make your Audience Nostalgic
When you set to revitalize your brand get your audience to become nostalgic about the references you used in the past. You can boost your sale through the things that they fondly accepted in past campaigns. Example, there are innumerable ways in which you can start working on your waning branding campaign if you have a real estate business. You can share things which are significant and are a piece of history that everyone is proud of; relate them to popular properties that you deal in. You can share something famous, well known, historic or epic about the location that you deal in, so that you can use it to your advantage.
Use Humor to Relate to the Audience
A bit of humor always has its way straight to the heart of the audience. It helps in brand recall. But, be careful about the humor that you use. It should not be cheap or offensive. Go for the ‘feel good’ humor. The kind of jokes that makes everyone smile or laugh, even while they are alone. Strictly maintain the professional level as you use humor.
Break the Rules
You were always doing what you were used to, aren’t you and your audience is bore now? Sometimes it is ok to break the rules. Who said you cannot come in front of camera and start talking with your TG? Upload this video on YouTube and interact with people through comments there. Make a one to one connection. Brand guidelines are nice but sometimes it is ok to go beyond and break the rules.
Think Out of the Box
You should always remember about revitalizing the campaign or rebuilding the discontinued campaign is that you can use a fresh mind-set for sure, yes you can use all fresh ideas, drop that baggage of old ideas and discussions you had. Don’t limit yourself with to specific set of ideas, channel of communications and methods. Open up your mind and think out of the box to use unconventional ideas. You will never know how it will pay off in the long run.
These tips will help you to revitalize your brand building activities. A revitalized brand can do magic and do a lot of good to your image and market share. While you are in to these activities think about changing your website too like the feel and look of it. Is your website responsive? Is it a static website or powered by a CMS like WordPress? Is content relevant and up to date? Does your website allow visitors to contact you in easiest possible way? Go for a social media audit as well; make sure your have a good and active presence on all relevant social media channels.
While you have started making plans about revitalizing your brand and getting to change your website, you can contact me for these services and you won’t have to worry much about its planning and execution. I am here to get it done in the perfect manner so much so that the result of it will be seen soon, through results required.