eCommerce – Why Girls are Going Online to Buy Lingerie?

Speaking of trends and those following the herd, we know that buying anything online is becoming very popular. Have you ever thought why? Did you ever asked this question when you go online to buy something as personal as lingerie? Well, many people I know get online to buy stuff because it’s easy, items can be returned if not liked in actual, plus it’s like gifting something to you! (Really!) Moreover, the thrill of shopping at lightning speed (thanks to the internet), seeing a vast variety of items without having to trudge from one mall to another and the easy accessibility of things at lowest prices possible (thanks to competition) makes shopping a breeze and saves the men a drive down town where they wait while the girls shop!

Coming to think of it, sites like Zivame, Cilory and Pretty Secrets offer a truckload of lingerie, shape wear, nightwear, and other such women-essential items that can make them women happy. Be it any time of the day or night, such sites are always available and willing to see a full shopping cart. So now you don’t have to rush to the stores in your break time from work to try and buy that oh-so-beautiful piece of lingerie!

Many women shy away from the thought of buying lingerie at the stores in person, for whom this online alternative poses as a saviour. Say bye now to that embarrassment and hello to that lacy-racy lingerie waiting to be picked. If girls find a sales man instead of sales girl on desk in a shop, OMG! they are not at all comfortable with this. Buying lingerie online takes care of social discomfort and puts women’s in a comfortable zone allowing them to order lingerie of their choice.


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If you have your mind set on a silky chemise or just a PJ set for the girl’s night out, shopping online gives you access to brands and models that are not always available at local stores. They also have easy returns policies with courier pick-up services readily available. Poor market penetration is another reason; established brand, quality products do not enjoy a good market penetration and many of ‘best selling’ lingerie products are not available in every part of a state, these items can be viewed and ordered through online channel only.

Recently in an interview with FirstPost Monica Anand, CEO and Co-Founder, Under Cover Lingerie said, “People like to browse fantasy lingerie without the fear of running into someone they know. This is best done from the comfort of their own homes. Many people prefer that our products come packaged very discreetly.” A new trend is also observed. Men wanting to give subtle or not-so-subtle hints to their partners by shopping lingerie for the lady are just creating a wish list of items that appeal to them and send it to their partners for a peek and closure. Lingerie that you ordered online gets delivered to your doorstep in total discreet manner protecting your privacy and saving time.

Competitive pricing makes shopping so much fun and spells out more savings per customer. That leaves you more of your budget to shop for an extra piece! During an EOSS – End of Season Sale, one can get up to 70% discount on their favourite lingerie brand. Who else offers so much of discount on lingerie?

These are just few advantages that are pushing women’s to go online for buying lingerie. If you want to know few stats, websites like Zivame, Cilory and Pretty Secrets to name a few, have up to a thousand orders a day which spells more business for them. It has been observed that women with plus sizes or sizes C and above have a tendency to shop online and have a greater spending capacity as they don’t get much variety from a local store for their specifications or their selected pieces don’t have an appropriate size driving them online.

All in all, it’s one of the most exhilarating experiences to shop for lingerie online from the comfort of your home.

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