You are done with Adobe Analytics implementation a year ago, your website underwent few changes and now you are worried and want to know if your analytics implementation still stands well or not. Is there any way to find out if your implementation is in good shape or not? Can you run an automated audit of for implementation of your Adobe products?
The answer is yes.
Adobe with ObservePoint co-developed a tool known as Adobe Cloud Platform Auditor. As the name suggests, this tool will audit your implementation.
When you run an audit, you will receive a report that grades your Adobe implementation and provides you pointers on how to improve your implementation.
With Adobe’s cloud platform Auditor tool, you will be able to scan pages of your website, receive audit report and suggestions to improve your implementation.
You can scan up to 100 web pages of your website for Adobe Technology. Consider using filters to exclude any pages.
You will get a report that scores your implementation based on tag presence (s.code, AppMeasurement, DTM Tag etc.), configuration and consistency.
Auditor will run the report and based on findings will also provide you with suggestions considering Adobe implementation best practices. Instead of just throwing some numbers, Auditor report will help you in understanding what is wrong with implementation, where is it wrong and how to fix it. So cool, right?
For any website to drive better ROI and offer a great user experience it should be implemented properly. If Adobe technology is not implemented properly it may fail to work or deliver the only fraction of what it can potentially deliver.
Maintaining a proper implementation is a tedious task, Adobe Auditor should be able to reduce your efforts in finding gaps in implementation. With better ability to find gaps in implementation, businesses are better equipped to maintain their Adobe technology’s implementation.
Auditor has been developed as a cooperative effort between Adobe and ObservePoint. Auditor users may use limited ObservePoint functionality for no additional cost. To use Auditor, you must opt-in to communications from ObservePoint.
To access Auditor tool:
- Login to https://marketing.adobe.com
- Click on small 9 square icons on the top right corner
- Click on Activation
- Now, click on Auditor
There is also a direct link à https://auditor.adobe.com
Below are the Adobe technologies which will be checked by Auditor tool. If you are using all of these or one of these, you will be able to see their performance (audit) in the report.
- Advertising Cloud DSP
- Advertising Cloud Search
- Experience Cloud ID Service (formerly Marketing Cloud ID Service)
Adobe plans to support below solutions too, this is planned for future updates. that means, if you are using below Adobe technologies, Adobe Auditor will not prove to be useful for you.
- Advertising Cloud Creative
- Audience Manager
Please note that you will not be able to use Auditor to validate your third-party tags or Google Analytics implementation.
To run your first audit with Auditor tool, follow below instructions. A detailed video is also provided after instructions in the text
- Access Auditor
- When you access the auditor tool, you will see a dashboard of previous scans and an option to start a new scan.
- To run a new scan, click on blue “New Audit” button in the top right-hand corner of the screen.
- Configure scan your scan
- Name the audit, provide a starting URL, and click Run Report.
- After your scan is complete, you’ll receive an email notification.
- View your report.
- When the scan is complete you will receive an email, click on the link to view your report.
While running audits, you will be able to run one audit at a time, however, there is no limit to the number of audits you can run. Adobe uses ObservePoint technology to crawls URLs that are found in a web page, however, crawler does not follow and crawl links which are available in buttons, pagination widgets, and other such page elements. You should keep this in mind if your website is a Single Page Application (SPA).
When a scan is completed, generated report is available in three categories:
- Tag Consistency
- Tag Presence
The report also provides the information you should be aware of but that does not necessarily require immediate action. These are shown as alerts in the report.
Recommendations that come in above categories are further broken down into another three categories:
- Highly Recommended
Auditor tool provides you with recommendations, actions that you need to take to improve your implementation. For example, in one of your page, if _satellite.pageBottom() function is missing, you will get URL + recommendation, like:
pageBottom callback last
A _satellite.pageBottom() function is required for a correct DTM implementation. Add the inline script immediately prior to the closing </body> tag to ensure proper DTM functionality.
After completion of audit scan, the scorecard shows information about findings of the audit.
Use the scorecard to see how the audit scored in the following categories:
Overall score: Overall score of Adobe Auditor scan
Alert: These are the issues which do not affect your score however you should be aware of these.
Configuration: Evaluates the tags found against other rules and recommended best practices. For example, a prop is restricted to show only 100 bytes of data i.e. 100 characters. If prop1 is capturing page URL and it exceeds 100 characters, this is not a recommended practice and it will be flagged, you should consider trimming values to 100 characters before assigning to prop1.
Tag consistency: Evaluates whether the tags are consistent across URLs. For example, page A contains AppMeasurement version X and page B contains AppMeasurement version Y. This will be flagged.
Tag presence: If you are implementing Adobe products using DTM (Dynamic Tag Manager) then it is important for all pages to carry a DTM tag. The auditor will check whether the tag exists and whether it’s in the right place in your page code.
You will also be able to download the Auditor report in either CSV or PDF format.
The CSV spreadsheet shows URL wise whether each test passed or failed for that particular page.
When you download the report in PDF format, you will be able to see information:
- Settings for the audit
- Completion timestamp
- Overall score
- Score per category
- Unit tests applied with URLs that failed
- Recommendations and Help doc link per test
Do you want to share some feedback with Adobe about Auditor tool? If yes, head to this online community and submit your feedback.
I hope you’ve enjoyed this Complete Guide to Adobes Cloud Platform Auditor Tool. If you have a burning question, please ask in the comments. I’ll be happy to help!